Dr. Beyza Dogan, Design Consultant
bæʎˈza doːaŋ

Beyza Doğan

Design Consultant, PhD
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Bridging the gap between your product and users

Bridging the gap between your product and users

Who I am
Beyza is an interdisciplinary design leader with a background in UX and ID, specializing in turning bold visions into scalable, market-driven products.

Her early work includes physical products awarded with several international design awards. Currently working as Design Lead at Miele, helping them to shape the future of kitchen appliances. When she is not designing, you can find her surfing, skiing, or surf-skating.

My Tech Stack
Design Management

Jira, Slack, Confluence

Design Thinking

Miro, Fig-jam

GenAI

OpenAI, DALL-E, Midjourney, Stable Diffusion

UX/UI Design

Figma, ProtoPie, Adobe Illustrator, Adobe Photoshop

Deployment

Webflow, Framer

Industrial Design

Catia V6, Rhinoceros, KeyShot Pro, Adobe Illustrator, Adobe Photoshop, After Effects

Awards

Miele- Escala

IF Design Award  2025

“ESCALA redefines headroom hoods with its sleek, modern design and seamless front panel with no gaps.”

Miele- Stella

IF Design Award  2025

“STELLA is a ceiling hood collection designed for seamless integration.”

Miele- Sienna

IF Design Award  2025

“SIENNA revolutionizes headroom hoods with its sleek, compact design and elevated glass panel, blending elegance with functionality.”

Miele - Black Levanter

IF Design Award 2022

“Unobtrusively integrated into the worktop behind the cooktop, the Black Levantar downdraft extractor rises above the surface.”

Red Dot 2022

“The distinctive design of the Black Levantar series skilfully adapts to use in open cooking and living areas.”

Silverline- To the point

UX Design Award Nominee 2016

“The product provides innovative zone-focused extraction, controlled by one simple identical gesture.”

Plus X Award 2014

“High Quality, Design and Easy of Use”

Awards

Silverline- Slide Down

German Design Award 2017

“This impressively multifunctional exhaust hood ensures that odours are safely extracted while also serving as a splash protector. Its clean design communicates modernity, high quality and elegance.”

Red Dot 2015

“This hood impresses with a charming, minimalist design and provides a high level of functionality.”

IF Design Award 2015

“Slide-Down provides high performance by innovative integrated guided full surface extraction system.”

Plus X Award 2014

“High Quality, Design, Easy of Use and Functionality”

Silverline- Lift-up

Design Turkey Good Design Award  2014

“The pendant hood offers enhanced extraction performance thanks to its focused extraction system, featuring a lift system capturing the cooking fume before it diffuses.”

Silverline- Pop-Out

Plus X Award 2014

High Quality, Design and Easy of Use: “Pop-out react the user through form, providing an intuitive feedback. As user vents up, the filter pops out even further, visualising the ventilation level.”
My Playbook

*

The way I design, the rules I break, the practices I outgrow, etc.

Playbook*

Scroll right to dive deep in Playbook

*

Every good thriller story in books starts with an enigma, mystery, problem which needs to be unraveled, inherently exposing the solution in the process. This is also the case in UX Design domain. So, I fixate on describing the problem,  until it reveals the solution. And the problem can only be described, unraveled through data.

I have problem* with problems until they are described, unveiling the solution.

*

The problem can only be defined through data: collecting data from multiple data sources and cross-verifiying them through Data Triangulation. If there is one thing I enjoy more than hunting for patterns across multiple data sources, that is converting the data into actionable design insights. I rather to use actionable insights in the process than pieces of floating data points in the air. The actionable insights from multiple data sources like user/stakeholder interiews, online surveys, usability testings are distilled through data triangulation, revealing solid actionable design insights.

If data runs the world, data triangulation is my bible, actionable insights* are my mantra.

*

I translate data in actionable insights at every step of the way, keeping it in the process throughout the design process. Then I process the actionable insights through affinity diagramming sessions, strategizing the data for data driven design process. In the process I enjoy using Customer Journey Maps to visualize the research findings, Empathy  Maps, to bring deeper insight, customer value curves, to set clear competitive goals for business.

Data* is just information, if it is not strategised.

*

For sake of efficiency I iterate in low-fi, until the IA and the flow is in sync with user's mental model . But when it comes to gathering feedback from stakeholders, I like to crank up the fidelity quickly moving to high fidelity, also keeping the content close to real. Because based on my experience low- fi never works in stakeholder communication, digressing the discussion far from the its original purpose.

Iterating* in low-fi, but always presenting in hi-fi, keeping the content as real as possible.

*

I make use of metaphors to humanize the interaction with technologies. Throughout the design process, I ideate through components, landing in system level solutions quickly, which strategize the design.

Designing through metaphors*, ideating through components in design system level.

Contact

Get in touch

contact@beyzadogan.com

© Beyza Dogan. All Rights Reserved.

My Playbook

*

The way I design, the rules I break, the practices I outgrow, etc.

Playbook*

Scroll to deep dive in my Playbook

*

Every good thriller story in books starts with an enigma, mystery, problem which needs to be unraveled, inherently exposing the solution in the process. This is also the case in UX Design domain. So, I fixate on describing the problem,  until it reveals the solution. And the problem can only be described, unraveled through data.

I have problem* with problems until they are described, unveiling the solution.

*

The problem can only be defined through data: collecting data from multiple data sources and cross-verifiying them through Data Triangulation. If there is one thing I enjoy more than hunting for patterns across multiple data sources, that is converting the data into actionable design insights. I rather to use actionable insights in the process than pieces of floating data points in the air. The actionable insights from multiple data sources like user/stakeholder interiews, online surveys, usability testings are distilled through data triangulation, revealing solid actionable design insights.

If data runs the world, data triangulation is my bible, actionable insights* are my mantra.

*

I translate data in actionable insights at every step of the way, keeping it in the process throughout the design process. Then I process the actionable insights through affinity diagramming sessions, strategizing the data for data driven design process. In the process I enjoy using Customer Journey Maps to visualize the research findings, Empathy  Maps, to bring deeper insight, customer value curves, to set clear competitive goals for business.

Data* is just information, if it is not strategised.

*

For sake of efficiency I iterate in low-fi, until the IA and the flow is in sync with user's mental model . But when it comes to gathering feedback from stakeholders, I like to crank up the fidelity quickly moving to high fidelity, also keeping the content close to real. Because based on my experience low- fi never works in stakeholder communication, digressing the discussion far from the its original purpose.

Iterating* in low-fi, but always presenting in hi-fi, keeping the content as real as possible.

*

I make use of metaphors to humanize the interaction with technologies. Throughout the design process, I ideate through components, landing in system level solutions quickly, which strategize the design.

Designing through metaphors*, ideating through components in design system level.

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