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The way I design, the rules I break, the practices I outgrow, etc.

Playbook*

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Every good thriller story in books starts with an enigma, mystery, problem which needs to be unraveled, inherently exposing the solution in the process. This is also the case in UX Design domain. So, I fixate on describing the problem,  until it reveals the solution. And the problem can only be described, unraveled through data.

I have problem* with problems until they are described, unveiling the solution.

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The problem can only be defined through data: collecting data from multiple data sources and cross-verifiying them through Data Triangulation. If there is one thing I enjoy more than hunting for patterns across multiple data sources, that is converting the data into actionable design insights. I rather to use actionable insights in the process than pieces of floating data points in the air. The actionable insights from multiple data sources like user/stakeholder interiews, online surveys, usability testings are distilled through data triangulation, revealing solid actionable design insights.

If data runs the world, data triangulation is my bible, actionable insights* are my mantra.

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I translate data in actionable insights at every step of the way, keeping it in the process throughout the design process. Then I process the actionable insights through affinity diagramming sessions, strategizing the data for data driven design process. In the process I enjoy using Customer Journey Maps to visualize the research findings, Empathy  Maps, to bring deeper insight, customer value curves, to set clear competitive goals for business.

Data* is just information, if it is not strategised.

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For sake of efficiency I iterate in low-fi, until the IA and the flow is in sync with user's mental model . But when it comes to gathering feedback from stakeholders, I like to crank up the fidelity quickly moving to high fidelity, also keeping the content close to real. Because based on my experience low- fi never works in stakeholder communication, digressing the discussion far from the its original purpose.

Iterating* in low-fi, but always presenting in hi-fi, keeping the content as real as possible.

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I make use of metaphors to humanize the interaction with technologies. Throughout the design process, I ideate through components, landing in system level solutions quickly, which strategize the design.

Designing through metaphors*, ideating through components in design system level.

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